About Play It Safe Ltd

It all started out of frustration of lack of child restraints in New Zealand that could cater for extended rear-facing travel - we solved this by becoming the agent for BRIO Child Restraints in New Zealand and introduced the BRIO Zento in February 2008.

Over the years some BRIO toys have been available sporadically in New Zealand through Australia but not through a local distributor.  Having grown up with BRIO toys in Sweden we thought it was timely to have a wide range of their quality products available in New Zealand - based in Christchurch for prompt delivery.

During a visit to Sweden we spotted yet another fantastic product range; Teddykompaniet - with their "Diinglisar" range being extremely popular and unique we felt this was another "must bring to New Zealand" product line, and fortunately we were accepted as the New Zealand distributors.

Our latest addition is the stunning range from Oskar&Ellen - play sets, play bags, dress-ups and more!