In February 2008 we introduced the BRIO Zento convertible child restraint to New Zealand.
Why was this so special?
In Sweden children have been travelling rear-facing for decades, with very few deaths and serious injuries in traffic in the 0-5 year age group as a result.
Up until then no other child restraint on the New Zealand market could cater for children rear-facing much past the age of 12 months. The BRIO Zento caters for a child in the rear-facing position for up to 3-5 years of age!
Swedish child restraints are designed differently with the Swedish tethering system and a stronger shell to cater for higher rear-facing weights.
A year down the track the sales of the BRIO Zento has exceeded expectations with New Zealand parents embracing the opportunity to keep their child safer for as long as possible.
For more information about the BRIO Zento see BRIO ZENTO CHILD RESTRAINT