About Play It Safe Ltd

About Play It Safe Ltd

It all started out of frustration of lack of child restraints in New Zealand that could cater for extended rear-facing travel - we solved this by becoming the agent for BRIO Child Restraints in New Zealand and introduced the BRIO Zento in February 2008.

Having grown up with BRIO toys in Sweden we thought it was timely to have a wide range of their quality products available in New Zealand - based in Christchurch for prompt delivery.

During a visit to Sweden we spotted yet another fantastic product range; Teddykompaniet - with their "Diinglisar" range being extremely popular and unique we felt this was another "must bring to New Zealand" product line, and fortunately we were accepted as the New Zealand distributors.

Introducing the  Aloka LED night lights to our range have kept us very busy with each shipment selling out quicker than we can blink!  

The latest addition to our range is Mollitoys, beautiful high quality soft toys.

Brio Teddykompaniet Bastad Seeme Smile aloka sleepy Lights Molli Toys
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